Dos Equis Unveils New “Most Interesting Man In The World”

Back in March of this year Dos Equis retired the “Most Interesting Man In The World” from their advertising campaign.  Roughly six months later, the beer brewer has given customers their first look into who is replacing that character.  Dos Equis released a teaser trailer this morning (September 7) showcasing a new, younger reboot of that character.  “We’re trying to reach a new audience,” Andrew Katz, vice president of marketing for Dos Equis told USA Today. “The reality of the drinker base is it’s much more multicultural than ever. And Spanish-dominant consumers are increasingly important.”


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